Why You Should Invest in Gold

I remember the first time I seriously considered investing in gold. It was back in 2008, and the world was on fire. Banks were crumbling, people were losing their homes, and my stock portfolio—built with all the confidence of a guy who thought he had it all figured out—was circling the drain like a stubborn goldfish.

I’d always dismissed gold as something for doomsday preppers or those paranoid guys who hoard canned beans and build bunkers in their basements. But there I was, staring at my dwindling investments, while gold prices were surging like a rocket.

Hindsight is a cruel teacher.

So, let me save you from my mistakes. Whether you’re a seasoned investor or someone who’s just started thinking about what to do with your money, I’m here to tell you—gold deserves a spot in your portfolio. Here’s why.

1. Gold Is the OG of Wealth Preservation

Let’s go back a few thousand years. While empires have crumbled and fiat currencies have come and gone (RIP Roman denarius, you had a good run), gold has stood the test of time. It doesn’t rust, it doesn’t go out of style, and no government can magically print more of it overnight. That alone makes it a solid store of value.  You can learn more about the history of gold on the website Gold Is Money2.

Think about it: If you’d buried a pile of gold coins in your backyard a century ago, they’d still be valuable today. Meanwhile, the U.S. dollar has lost about 96% of its purchasing power since 1913. (No big deal, right? Just a casual collapse in value.)

2. Inflation Can’t Touch It (And Inflation Is a Sneaky Thief)

Inflation is like that one friend who always says they’ll pay you back but never does. The cost of living creeps up year after year, making everything from groceries to rent more expensive. And guess what? Your cash just sits there, losing value.

Gold, on the other hand, tends to keep pace with inflation. When the dollar weakens, gold often rises. It’s not magic—it’s basic economics. People rush to gold when they start doubting their currency, and that demand pushes up prices. Historically, gold has been one of the best hedges against inflation, keeping your money from turning into Monopoly cash.

3. The Stock Market Is a Rollercoaster (Gold Is More Like a Train)

Don’t get me wrong—I love a good stock rally. But the markets can be ruthless. If you’ve ever had the joy of watching your portfolio drop 20% in a week (been there, done that, didn’t get the T-shirt), you know how stomach-churning it can be.

Gold, on the other hand, moves differently. It doesn’t necessarily follow the wild ups and downs of the stock market, which makes it a great way to balance out risk. While everyone else is panicking over another market crash, your gold holdings are sitting there, cool as a cucumber.

4. Governments and Banks Love to Mess with Your Money

Here’s the thing: Every major government is in debt. Like, Titanic-levels of debt. And when governments get desperate, they start getting creative—printing more money, cutting interest rates, even freezing bank accounts (hello, 2013 Cyprus crisis).

Gold is one of the few things that’s completely outside of their control. No central bank can just “adjust” the value of your gold holdings. It’s real, tangible, and immune to the policy blunders of politicians and bankers who couldn’t balance a checkbook if their lives depended on it.

5. Crisis-Proof Your Wealth

Let’s be real—there’s always a crisis looming. If it’s not a financial meltdown, it’s geopolitical instability, pandemics, or some other catastrophe we didn’t see coming. Every time the world feels like it’s unraveling, gold is the one asset people flock to.

When people panic, they sell stocks. They pull their money out of banks. But they buy gold. That’s why, during times of uncertainty, gold prices usually surge. Having some gold in your portfolio means you’re not scrambling when the next crisis hits—you’re already prepared.

6. Diversification: Because Betting Everything on One Horse Is Dumb

You’ve probably heard the old saying: “Don’t put all your eggs in one basket.” That’s Investing 101. Yet so many people still pour everything into stocks, bonds, or even crypto, hoping they’ll never crash. (Spoiler alert: They do.)

Gold doesn’t replace those investments, but it complements them. It’s a way to smooth out the volatility and give your portfolio a little insurance against the unexpected. A smart investor knows that balance is key.

7. It’s Easier to Buy Than You Think

I used to think investing in gold meant meeting a shady guy in a back alley and handing him a suitcase of cash. (Turns out, that’s not how it works.) Today, you have a ton of options:

  • Physical Gold – Coins, bars, even jewelry if that’s your thing.
  • Gold ETFs – Like stocks, but backed by gold.
  • Gold IRAs – A retirement account that lets you hold physical gold.
  • Mining Stocks – If you want exposure to gold without physically owning it.

Whether you want to hold it in your hands or keep it digital, investing in gold has never been more accessible.

Final Thoughts: Don’t Wait Until You’re Kicking Yourself

If I could go back in time and give my younger self one piece of financial advice, it would be this: Buy gold sooner.

I learned the hard way that markets don’t always go up, that the dollar isn’t as solid as I thought, and that crises come out of nowhere. Gold has been my safety net, my hedge against uncertainty, and, honestly, my sanity saver.

You don’t have to go all-in—just start small. A few coins, a small ETF position, whatever feels right. Just get some skin in the game. Because when the next financial storm hits (and trust me, it will), you’ll be glad you did.

So, what’s stopping you?